Manchester United have newly launched an anti-discrimination campaign following the racial abuse their players have received on social media this season.
‘See Red’ is the campaign and will continue to build on the work of the club’s existing ‘All Red All Equal’ programme which has also sought to tackle discrimination.
The Red Devils are encouraging supporters to call out and report incidences of racism and other hate crimes and to speak out in support of victims of discrimination.
“We are proud that players of all ethnicities, religions and nationalities have pulled on the Manchester United jersey over the years,” Group Managing Director Richard Arnold said.
“We challenge our fans, and indeed fans of every club, to watch this and think about their own favourite memories, their top teams and their most celebrated players.
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“How different would those memories be without the diversity of some of the best players in the world who have graced our game and our club?
“Sadly, footballers across the country continue to receive abuse online, seemingly without fear of censure.
“United has been, and always will be, a club for all. We do not believe real fans are racist and today, we call on those fans to join us in the battle against discrimination.
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“It is not good enough for us all to sit silently on the sidelines when we see or read racist remarks or behaviour. Inaction has a consequence. We must call it out. We must not tolerate it. If you see it or read it – report it.
“All Red All Equal is a promise which we take seriously. We are proud of the rich diversity of our players and our fans. This club is open for all and we count on the support of our fans to keep it that way.”